Marketing case-study

Being I work in marketing, I had to post this fascinating tidbit.

The other day, Gus walked up to me out of the blue and said, "hey mom, look. My socks say Home Depot". I was like, "wha, what?" but a second later I got it. He sees orange and thinks Home Depot.

I don't know if I should be proud or horrified that marketing/media has made such an impression on my child. On a similar note, although he can't totally read yet, he can identify Best Buy and Starbucks from a mile away. So what's next - chicken nugget cravings when he sees the Golden Arches? Thinking that he needs to buy something everytime he sees the iTunes logo? Perhaps. But I'm not too worried about it for now. At least we can still influence his thinking. I will worry more when he's a teenager, will not listen to me, and believes all things he sees on TV.

For now, I'll be happy just using his Home Depot quote as a case-study in a branding meeting or 2 at work. Talk about forming loyal customers! He's hooked on Home Depot at age 3.